Can Subway Save Chuck? Maybe.
It seems that Subway has taken notice of the impact that Chuck product placements have made on its sales and they let NBC know about it. This is from TV Week’s Josef Adalian’s blog, TV MoJoe:
A few weeks ago, “Chuck” featured a pretty prominent product placement for Subway. We’re talking characters lovingly caressing a footlong sub, with one even mentioning the company’s “$5 footlongs” slogan in a scene.
Unlike Tina Fey’s casual mention of McDonald’s McFlurry on “30 Rock” last year, the Subway love in “Chuck” was paid for. It generated plenty of attention on Madison Avenue, including a glowing writeup in AdAge.
Subway marketing officer Tony Pace told the magazine it was happy with the arrangement. But TVMoJoe has learned that “happy” may have been an understatement.
According to two people familar with the situation, Subway’s internal tracking of the “Chuck” promotion was off the charts. One source labeled it the best such product placement the restaurant chain has done “in several years.”
And here’s the kicker: Pace was so impressed with “Chuck’s” impact on sandwich sales, he actually called a top NBC ad sales executive to let him know just how much Subway loved the Chuckster. What’s more, Pace told NBC the company hoped the network decided to renew “Chuck” for another season.
An NBC source confirmed to TVWeek’s Jon Lafayette that the call took place. Just what impact the conversation may have on NBC’s decision remains to be seen. As big as Subway is, it’s only one advertiser.
Let’s put Subway’s sales over the top today so their execs will call NBC again and tell them to SAVE CHUCK!
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